Zeroo Time Expands Distribution into North America

Tokyo-based Zeroo Time today announced its entry into the North American market. Until now, Zeroo Time’s collection of mechanical watches has only been available in Japan and in select Asian markets. The company recently expanded its manufacturing capacity to meet global demand and will begin shipping product to its US distributor beginning later this month.

Zeroo Time was founded in 2017 by Japanese watchmaker and entrepreneur SYUU with the goal of redefining watches from scratch. SYUU’s designs are inspired by classic and contemporary dress and sports watches produced by Swiss and Japanese watch builders. His fascination with mechanical complications, particularly the tourbillion, is evident in several of the most popular Zeroo Time models.

“While I admire prestige watches as works of art, the cost structure excludes most people from owning one,” said SYUU. “I believe that the tools to measure time should be accessible to all, and that extraordinarily designed watches built with the most advanced mechanical wonders belong on every wrist, not just those that can reach deep into pockets.”

A crowdfunding success story, Zeroo Time now offers four unique collections in its catalog with prices starting at under $400 for its Classic collection dress watches and topping out at $4,900 for a Zeroo DT double tourbillion. Collections include:

· Zeroo Classic – 38 mm round dress watches with 316L steel cases that are available in rose gold and 14k yellow gold-plated variations. The Classic collection includes the Zeroo C1 Classic Moonphase Triple Calendar, the C2 Virgo Moonphase Day Date, and the C3 Classic Chronograph.

· Zeroo T – Full skeleton tourbillions define the T collection which incudes 5 unique models. The stainless steel T1 Archer is a 43mm round watch presented on a leather strap. The T2 features a 39mm square case. The T3 is a 43mm full skeleton tourbillion on a steel bracelet. The tonneau shaped case on the T4 provides a striking view of the movement with glass on all sides as does the crystal case on the round 42mm T5.

· Zeroo DT – The DT is a 45mm octagonal double flying tourbillion in steel on an alligator strap.

· Zeroo Modern – Tonneau cases surrounding ultra-thin skeletonized mechanical movements define the Modern collection. The M1 is manufactured in 316L stainless steel while the M1D uses Damascus steel for its case.

David King is president of Zeroo Watch, the North American distributor for Zeroo Time watches. “We are excited to bring these incredible watches to the North American Market. They are remarkable designs with technology that is far greater than the price points. SYUU has done a great job building the collection and everyone on the team in Japan that assembles each watch shares his passion and vision.”

Zeroo watches and accessories will be available at select US retailers beginning September 2022. The watches will also be available online at In addition to the existing collections, Zeroo Time US plans to release several limited-edition timepieces created exclusively for the US market.

Zeroo Time is a Japanese watch company based in Tokyo that designs and manufactures mechanical timepieces featuring watchmaking’s most desirable complications. The company was founded in 2017 with the goal of redefining watches from scratch. Nashville Tennessee-based Zeroo Watch is the US distributor.

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